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S&P 500 6,828 +0.67%

DJIA 48,255 +0.72%

Nasdaq 25,055 +0.65%

DAX 23,889 -0.31%

Gold $4,196 +0.16%

Oil $97.95 +1.31%

BTC $71,982 +0.86%

VIX 20.48 -15.65%

EUR/USD 1.1785 -0.02%

ETH $2,213 +0.19%

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Adidas Forecast under pressure symbolized by premium Adidas sneakers in dramatic lighting

Consumer & Retail·Stocks·Germany

Adidas Forecast Shock: 2026 Profit Cut Sends Shares Tumbling

By Maik Kemper • Mar 4, 2026

Adidas Forecast under pressure symbolized by premium Adidas sneakers in dramatic lighting

Consumer & Retail·Stocks·Germany

Adidas Forecast Shock: 2026 Profit Cut Sends Shares Tumbling

By Maik Kemper • Mar 4, 2026

Is the sharply lowered Adidas Forecast just a bump in the turnaround story or the start of a longer de-rating? Adidas AG: Why the Market…